NXNE Conference Species

I went to the NXNE Music conference last week and observed the different species of music industry people.... yes..different species - highly specialized for specific niches in the environment... I sat in on 4 panel discussions - New Media, Music Festivals, Producers, Promoters - and the panelists were all wildly different from the others, and all so much alike in each group. The New Media/Marketing group were filled with energy and enthusiasm and optimism, the Music Festival directors were so bored to be facing another group of eager young musicians, the Producers were all about the music, and the promoters were sharp eyed capitalists.

The New Media folk were David Usher, a musician who has a very active blog, and Mitch Joel, an online marketer whiz, and Michael McCarty from Emi Music Publishing. They were really great, filled with energy and ideas and incredibly keen on sharing - in fact sharing might have been the key word of the panel - since most of their encouragement was about how to share yourself and your creative process with a fanbase. I'll scrape the info from David Usher who summed up the info on his blog www.cloudid.com. I stumbled out of this panel filled with enthusiasm and excitement about the future of media marketing and connecting with musicians and people who love music - and crashed into the Festival Organizer's Panel, which was a crash course in 'People Who Don't Care and Don't Want to Know Your Name'... but perhaps I'll leave those notes for later... meanwhile this is what David Usher has to say..

At NXNE a lot of musicians were asking the question: What should I do?

Here’s my 20 cents:

1. There are no gatekeepers, don’t wait for that deal. They are few and far between these days. Try and get your music out to as many people as possible. That means building your community on the web. That’s were everyone goes to discover, listen and buy music. So that’s were you need to be.

2. Forget the traditional website. Think about the sites you visit everyday. Do any of them have content that’s 6 months old? No, so…

Move to a blog based platform where your blog is front and center. Use blogging and micro blogging (your Status) to keep your page fresh and always updated. No more old news, old photos, old videos, old tour dates. Make it about what your doing today. Open up your creative process to your audience. It’s a bit frightening at first but once you start it can become addictive. Trust me, this can lead you to being even more creative.

Note: you can get a simple blog page at wordpress.com or blogger, there are lots of free alternatives. You can use them with your own URL. Pay a designer by the hour to help customize the look and feel. I shouldn’t cost a fortune. Because blog platforms are built like social networks, they have a simple backend and you can easily do all the updating of your content yourself.

3.Hub out your blog page.
The idea is to blog and micro blog in one place, and then have that information feed to the rest your social networks automatically through RSS (Really Simple Syndication). Your goal is to have a simple system so you can upload once and get your art/process out to as many places as possible on the web.

Note: Start with Flickr, Youtube, Myspace, Facebook, Ilike, LastFM and Twitter.

Remember. Go where the people are.